The following are the three main categories used in the POP display industry: temporary POP displays, semi-permanent POP displays, and permanent POP displays. POP displays can also be classified and defined based on their estimated useful life. Typically, these interactions occur near the checkout area of the retailer. POS, another common acronym in the industry, stands for “point-of-sale” and refers to the retail area where the actual sales transaction of the product takes place. POP stands for “point-of-purchase” and refers to anything that a customer can interact with in a retail environment that affects their purchasing decisions or perception of your brand. Attract attention to a particular product.More cost effective than other forms of advertising.Helps retailer merchandise your products.Strategically locate your products in a store.PAX can help your brand use POP displays to effectively spread awareness about your brand’s mission statement, corporate values, and information about the product. PAX Solutions is the perfect partner to help your company create an eye-catching POP display that targets your customers in the right place and at the right time. If done properly, POP displays serve as an extension of your brand’s packaging initiatives, retail strategy, and overall marketing goals. POP displays directly represent your company’s brand.
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